norayoung.ca | At the Corner of Technology and Culture
Technology Review has an article on how game mechanics are being used in conjunction with marketing. The idea is to create social or game-like spaces online that are also affiliated with a product. For instance, as TR puts it: for the USA Network’s television show Psych, the startup Bunchball helped build Club Psych on the […]
Further to Thursday’s post, this week’s episode of Spark is a repeat from last season. It’s a special theme issue on games, and it was one of our favourites from last year. You can listen online here, or subscribe to the podcast. Thanks!
“Gamification” is a huge buzz term these days. It refers to the use of games and game mechanics to all sorts of tasks, including those we don’t normally think of as fun, such as chores or public policy outcomes. The popularity of video games shows us that people will engage in focused activity – even […]