norayoung.ca | At the Corner of Technology and Culture

Karl Lagerfeld, DJ

Women’s Wear Daily notes that Chanel’s Karl Lagerfeld is going to have a ‘cameo’ in the new version of the Grand Theft Auto video game. He’s going to play a DJ. (via PSFK) Aside from the fact that it’s hard to imagine a significant overlap between Chanel-wearers and Grand Theft Auto-players, it’s another example of the increasing range of ‘stealth’ marketing going on.

It’s interesting how many of the more clever marketing techniques involve using alternate identities in fictional worlds, such as Alternate Reality Games. Perhaps it’s simply a part of offering more of a sense of ‘play’ in ads.

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