Comments on: Advertising Turf Wars http://norayoung.ca/2008/03/advertising-turf-wars/ At the Corner of Technology and Culture Mon, 17 Oct 2011 19:08:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nora http://norayoung.ca/2008/03/advertising-turf-wars/comment-page-1/#comment-23 Nora Fri, 04 Apr 2008 13:45:00 +0000 http://norayoung.ca/?p=62#comment-23 Very interesting comment, Bob. I know exactly what you mean. I am quite brand averse too, but it's amazing how much that's changed. Very interesting comment, Bob. I know exactly what you mean. I am quite brand averse too, but it’s amazing how much that’s changed.

]]> By: Bob http://norayoung.ca/2008/03/advertising-turf-wars/comment-page-1/#comment-19 Bob Wed, 26 Mar 2008 19:13:00 +0000 http://norayoung.ca/?p=62#comment-19 Nora, it's all about the race to the bottom. And the kid who did this is a symbol of the response of youth culture to advertising. <br/><br/>On the one hand they shrug because of the utter ubiquity of brand messages and their almost total ineffectiveness; on the other, they are far more brand-conscious than preceding generations (hell, I'm over 40 and I AVOID wearing anything that's recognizably branded. They want brands on EVERYTHING they have, as if their identity is an accretion of all the brands they buy into). <br/><br/>Perplexing. Nora, it’s all about the race to the bottom. And the kid who did this is a symbol of the response of youth culture to advertising.

On the one hand they shrug because of the utter ubiquity of brand messages and their almost total ineffectiveness; on the other, they are far more brand-conscious than preceding generations (hell, I’m over 40 and I AVOID wearing anything that’s recognizably branded. They want brands on EVERYTHING they have, as if their identity is an accretion of all the brands they buy into).

Perplexing.

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